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National premiere, breaking the trend | Live broadcast of Sublimation Ceramics 3.28 Factory ended successfully!
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On March 28th, 19:00-22:00, the first factory broadcast of Sublimation Ceramics. 455,700 people watched it online, and the number of praises exceeded 2,234,800. 9.9 Privilege card, explosive spike, red envelope rain, live entertainment, various fancy pet powder benefits, set off a carnival between brands and consumers!
Hard core products, strength to start broadcasting
At 19:00 pm on March 28th, a national live broadcast of "Super Factory Online Hi Purchase" started by Shenghua Ceramics Headquarters kicked off.
△Shenghua ceramic head office live broadcast room
Compared with peers, Sublimation Ceramics is a "low-key enterprise" focusing on production. By this live broadcast opportunity, our designers led the host to visit the headquarters exhibition hall; There is also a hard core test, which uses tools and methods such as slope treading, oil pen and soy sauce to test the wear resistance, load bearing, compression resistance and anti-pollution performance of ceramic tiles, so that the owners watching the live broadcast can see and believe, experience the product performance intuitively, and speak with strength!
After demonstrating the brand strength and product quality, in order to show the sincerity of hosting this live broadcast, Shenghua Ceramics launched 2250×3000mm continuous pattern board and 800*800mm, 300*600mm and 300*300mm popular specifications to participate in the event. The product explanation was interactively demonstrated by Peng Dan, general manager of Guangdong Business Department, and then Zhang Fei, general manager of Shenghua Ceramics Domestic Business Department, took the stage to send the factory special price, and the host strived for the maximum benefit for the owner.
There is also an explosive discount-rock plate dining table set, new technology rock plate environmental protection dining table, high temperature resistance, zero penetration, acid and alkali resistance, high temperature resistance, and you can earn a small partner in seconds!
While being circled by good products, there are more luxury gifts. Zhang Fei, general manager of Sublimation Ceramics Domestic Division, gives out welfare lottery for everyone, and the owners and friends are attracted by several sets of luxury gifts and red envelopes in the live broadcast room, setting off wave after wave of brushing! (The specific winning list will be announced after finishing)
△Live room lottery
Show luxury gifts to the owners before the lucky draw, including the first prize of 55-inch TV, the second prize of negative ion air purifier, the third prize of small, portable and large-capacity charging treasure, and our hundred surprise prizes for the owners.
As of 22:00 on March 28th, the number of online viewers in the live broadcast room reached 454,100+,and the real-time praise volume was 2,222,300+,which ended successfully with gratifying results.
Promote fission and invite accurately
The successful blasting of this activity can not be separated from the previous fission process.
The preparations started in early March, officially launched on March 15th and officially blasted on March 28th. This nationwide live broadcast promotion will last nearly one month, which comprehensively links stores in cities across the country, covering major regional sales outlets, and helps national distributors to make full preparations for switching from offline to online.
The key to this fission activity is that stores in various cities become promotion ambassadors, make extensive publicity by using private domain traffic, and invite one-on-one to connect accurately.
Energize online and detonate the terminal
During the event, Shenghua Ceramics Headquarters combined the advantages of the live broadcast platform resources and the strength of the official self-media matrix to launch the national dealer team to publicize and promote activities in various forms such as live broadcast, WeChat, posters, short videos and information flow, which made the overall exposure of the event exceed 500,000+!
△活动期间组建终端微信群
△WeChat friends circle propaganda during the event
At the later stage of the event, guide the owners and friends to enter the live room to make decisions, lock in the privileges of the live room, transfer orders from offline stores, and provide all-round services to end consumers from online to offline. Also let more owners and friends really feel the strength and sincerity of sublimation brand!
A new beginning, a new journey
This live broadcast can not only benefit the whole country, break the inherent thinking of consumers on the traditional ceramic industry, but also promote the circulation of the industry. It can be said that it is a win-win strategy for headquarters, distributors and consumers, and it also opens up a new route for future enterprise activities.
In 2020, it will be a new beginning, a new beginning for the industry, and a new beginning for sublimation ceramics and national distributors. In the future, we will work together and continue to contribute more beautiful living places to our lives!