Upgrade plan, interview with star figures | Cao Shengli: go against the trend, save energy and take off!

time：2020-06-24 hit count：968Times

Under the changeable environment of ceramic market, how to gain a firm foothold and seek development in the fierce competition in this market is a problem that many enterprises and distributors are facing. In the group of sublimation ceramic dealers, there is such an outstanding person who is not afraid of the past and the future; Being practical and capable, I can be sharp in time, change steadily and move forward steadily. He is Cao Zong, distributor of sublimation ceramics in Tangshan, Hebei Province. Let Cao Zong share his deep friendship with sublimation with us.

"Interview with Stars | Cao Shengli"

Xiaobian: What kind of opportunity made you choose sublimated ceramics?

General manager Cao (Tangshan dealer):

I think everything needs fate, and so does business. Before the agent was sublimated, I had done design, and then came up with the idea of running a ceramic shop. When I visited the brand in the early stage, sublimation gave me a very good feeling, which gave me great confidence in the strength of the manufacturer, the color of the product and the policy support of the headquarters, so I finally decided to sign the sublimation brand.

Meritorious award

Tangshan Flagship Store Caozong (First from Right)

Top ten excellent distributors

Tangshan Flagship Store Caozong (third from right)

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Won the Meritorious Award and Top Ten Excellent Dealers at the 20th Anniversary Dealer Summit

Xiaobian: Which products sell well? How to promote products at ordinary times?

General manager Cao (Tangshan dealer):

With the improvement of consumption level, they have higher requirements for home atmosphere and aesthetics, so large-sized ceramic tiles are popular. At present, 600×1200mm and 750×1500mm series products are favored by consumers, especially gray and white products. Our products are cost-effective and meet consumers' expectations. There are also special areas for display and one-on-one explanations by shopping guides in the store, which have won unanimous praise from customers who enter the store.

Xiaobian: What do you do in team management?

General manager Cao (Tangshan dealer):

In terms of team management, we are more humane, leaving the employees free to play. The employees in the store are also stable. The longest working years of the old employees are 15-16 years, and the shortest working years are 4-5 years. The employees have a tacit cooperation. We still have post-90 s light employees, who constantly inject new energy into the team. Moreover, we occasionally hold trend sharing meetings in the store to talk about our products, current operating conditions and analyze the current market situation, so as to set a small goal for ourselves and move forward towards the goal.

Best team award for 20 years

Tangshan flagship store Cao Zong (second from right)

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Won the Best Team Award at the 20th Anniversary Dealer Summit

Xiaobian: How was Tangshan flagship store operating in the first half of the year? What are the plans to break through the market in the second half of the year?

General manager Cao (Tangshan dealer):

Now the market situation is generally not optimistic, but our Tangshan store is still developing steadily. As the saying goes, "What can't kill me will only make me stronger". In the second half of this year, we should actively carry out multi-channel marketing, promote brand awareness through online and offline publicity, and hone ourselves and team through terminal activities.

The lower the valley, the more opportunities there are, and the more we have to face up to difficulties. Last year, our flagship store in Tangshan spent money to renovate and upgrade the exhibition hall of 1,300 square meters, and developed in reverse, making it a "shared exhibition hall for agents" to show our products in a better way, focusing on helping agents. It can be said that in Tangshan, when the exhibition halls of many competitors are renovated, they will find time to study.

Xiaobian: It is known that self-assembly customization is very popular now. What are the current business channels?

General manager Cao (Tangshan dealer):

At present, we mainly have our own agent channels and strategic cooperation with decoration companies. In addition to continuing to deepen in the original advantageous channels, we will gradually lay out direct sales stores and support agents, from point to line to surface, so as to spread the brand in an all-round way and realize omni-channel operation.

Xiaobian: Who do you want to be grateful for most during your operation of Sublimation Brand?

General manager Cao (Tangshan dealer):

Over the past ten years, I have many people to be grateful for. In the course of operation, I am very grateful to the leaders of the headquarters for their support, the designers of the headquarters for their careful guidance, and the regional managers for their help. In the store, I have very good employees, and everyone works together to do a good job, so I am very grateful to my brothers and friends who have gone through the ups and downs together.

Editor's Note: Professionalism and dedication, pragmatism and sincerity ... Mr. Cao blazing with anger, strategizing, and many years of operation experience have given him a set of unique business experience as a brand. The awareness and sincerity of this kind of operation will surely enable him to successfully conquer the terminal market, become bigger and stronger in the local terminal market, and reach a new peak in his life!