Upgrade plan, interview with star figures | Wang Lin: Dare to fight and dare to rush, is the winner!

time：2020-07-01 hit count：1013Times

Nowadays, the competition in the ceramic terminal market is fierce, and some people lament it. However, there are still some excellent ceramic people who think in reverse and turn crisis into opportunity. They are rational and wise, treat the cause wholeheartedly, love the cause, be calm and free in the complex and changeable market, and be a real activist and doer. One of them is Wang Lin, the general agent of sublimation in Shijiazhuang.

"Interview with Stars | Wang Lin"

S H E N G  H U A

Xiaobian: How many years have you entered the ceramic industry?

Mr. Wang (Shijiazhuang dealer):

It has been 16 years since it entered the ceramic industry in 2005.

Shijiazhuang dealer Wang Zong

Xiaobian: There are many brands in the ceramic industry. What kind of opportunity makes you choose sublimated ceramics?

Mr. Wang (Shijiazhuang dealer):

Actually speaking, it is also fate. I entered the business in 2005, and I was engaged in the product sales business of small enterprises in Guangdong. I happened to be exposed to sublimation. At that time, when docking with customers, customers were very satisfied with the paving of sublimation ceramics products in all aspects, and the quality was also good. With the development of consumption trends, consumers tend to brand more when choosing products, so I began to understand tile brands. At this moment, the regional manager who met sublimation came to the store. After understanding, sublimation can give me more and better development space regardless of product system or policy assistance and brand promotion, so I finally chose sublimation ceramics.

Brand advertising marketing

Brand production base

Xiaobian: Which products sell well? How to promote the store at ordinary times?

Mr. Wang (Shijiazhuang dealer):

At present, 800×800 specifications are still popular, including 800×800 specifications for some of our projects, such as all-in-one marble tiles and fully glazed products. Product promotion, first of all, there is a special area in the storefront for product display; Secondly, the headquarters has launched high-speed rail, CCTV and self-media advertising, and the brand awareness is further expanding; Then there are advertising promotion in sales channels and storefronts, design support from headquarters and activity planning support, and multi-dimensional publicity, so that customers can see at a glance when they enter the store.

01 Fuxing high-speed railway went online

02 CCTV advertising, strength exhibition

03 whole network marketing strategy upgrade

Xiaobian: How was the operation of Shijiazhuang specialty stores in the first half of the year? Can you talk to us about your development plan in the second half of the year?

Mr. Wang (Shijiazhuang dealer):

In the first half of the year, the overall market was affected to some extent, but it didn't affect us much. After normal rework, we immediately connected agents and home improvement companies online to meet our trend in the next step. Just this year, the transformation and upgrading of the store has been completed, and it is planned to call agents back to discuss our agent operation assistance and channel development in the second half of the year.

Xiaobian: It is understood that you have done a good job in home improvement and distribution channels. How do you operate these channels?

Mr. Wang (Shijiazhuang dealer):

We are mainly a home improvement+distribution channel now. I have been in the ceramic industry for many years, and I have my own fixed network resources in channel operation, as well as the exchange of resources between customers. When it comes to human resources, I signed a contract with some of my friends to sublimate in Foshan at that time, and set up agents in Shijiazhuang City, Zhengding District, Gaocheng District and Pingshan County in one fell swoop. Because I trusted sublimation enough, I was satisfied with the support of manufacturers and the cost performance of products, so I was confident that sublimated ceramics would become bigger and stronger in this region.

Mr. Wang (third from left)

Xiaobian: What image projects have been done so far? Can you talk to us?

Mr. Wang (Shijiazhuang dealer):

At present, the image projects we are doing include the famous five-star hotel of Shijiazhuang Medical College, which uses our all-in-one marble tiles and fully glazed ceramic tiles. While doing government projects, we are also expanding the popularity and influence of our brand in the local area.

Xiaobian: Please sum up the sublimation ceramics in your eyes in one sentence?

Mr. Wang (Shijiazhuang dealer):

Choose sublimation, I think it is a new starting point of my career, choose sublimation, also make my career more sublimation!

Editor's Note: Mr. Wang, who has goals and courage, can always strategize. In his distribution way, high-quality products and professional service are the business way he has always adhered to. I believe that under the leadership of Mr. Wang, Shenghua Ceramics Shijiazhuang Store will become bigger and stronger in the local area and bring more "welfare" to local owners.