Upgrade plan, interview with star figures | Li Chun, general manager of Tianjin Branch: Service comes first, word of mouth wins!

time：2020-07-08 hit count：944Times

Foreword: "If a thousand people are United, they will get the power of a thousand people; Ten thousand people are disloyal, then no one can use it. "This is a kind of team strength. The development of any enterprise can not be separated from the efforts of employees, but also from the support of customers. For many years, there are many dealer customers who have accompanied sublimation through ups and downs. They are at the terminal and are all-powerful; They have witnessed the development and growth of sublimation, and have a deep feeling for sublimation. One of them is Li Chun, general manager of Tianjin Branch.

"Interview with Stars | Li Chun"

S H E N G  H U A

Xiaobian: How many years have you entered the ceramic industry? Why did you choose to enter this industry in the first place?

Mr. Li: It has been 13 years since he joined the bank in 2007. At that time, I thought this industry had a good prospect, because our country was developing at full speed and implementing urbanization, and there was a great demand for ceramics and other products, so the development prospect was very good.

Outstanding progress award

Li Zong of Tianjin Branch (second from right)

Excellent market construction award

Li Zong of Tianjin Branch (first from right)

Xiaobian: There are so many brands in the ceramic industry, what is the reason why you finally made up your mind to choose the sublimation ceramic brand?

Mr. Li: I had an inspection at that time. First of all, I felt that the word "sublimation" gave me a very strong sense of belief, which symbolized that my career and life were booming and rising; Secondly, I think the manufacturer's factory is strong, and the product types and colors are very rich, which can fully meet the market demand; Furthermore, this development model of Tianjin Branch is very good. It was in consideration of this that I made up my mind to develop with sublimation. Facts have proved that the choice at that time was right, and I am confident that Tianjin Branch will become bigger and stronger!

Brand production base

Xiaobian: In the first half of this year, all walks of life were affected by the epidemic. What is the overall situation of Tianjin Branch?

Mr. Li: Generally speaking, in the first half of the year, the market as a whole had an impact. According to the changes in the market, our Tianjin Branch changed its marketing ideas, turned competition into opportunities, and upgraded its stores. When the market gradually recovered, I believe we will be able to make a magnificent appearance.

Xiaobian: At present, what products are popular in terminals, and how does Tianjin Branch promote the products in normal times?

Mr. Li: At present, the best-selling products in the terminal are mainly of 800×800 and 600×1200 specifications, such as dark gray color. Consumers also prefer large texture products, which are simple and easy to match. Our Tianjin Branch also attaches great importance to product promotion. First of all, the headquarters has upgraded its marketing in recent years, putting in Fuxing high-speed rail advertisements, CCTV advertisements and self-media publicity, which greatly enhanced its brand awareness. Secondly, Tianjin Branch closely follows the development trend of the headquarters, and new products will be displayed in the storefronts of agents in various districts in time and promoted in the circle of friends.

Brand advertising marketing

Xiaobian: What image projects have been done so far? Can you talk to us?

Mr. Li: When it comes to the project to welcome the 2022 Winter Olympics, we successfully won the exclusive project for renovation and expansion of Zhangjiakou Airport, and Tianjin Meteorological Bureau contributed to the motherland. Our Tianjin Branch is duty-bound.

01 Zhangjiakou Airport

02 Tianjin Meteorological Bureau

Xiaobian: What are your unique methods in team building and store management of Tianjin Branch?

Mr. Li: Regarding team building, first of all, the headquarters has regular training support for product knowledge and professional skills; Secondly, we will also go to the store of agents from time to time to explain and popularize knowledge, in order to better serve customers.

Cohesion is the key to team management

Store management has a special person responsible for regular maintenance. When new products are added, samples are arranged and promoted in

 time, and problems will be solved immediately.

The team fights the country and manages the country

Xiao Bian: Mr. Li, can you tell us about the development direction of Tianjin Branch in the second half of the year?

Mr. Li: At present, we mainly focus on agents+self-assembly. In the second half of the year, we plan to integrate agents' resources and increase publicity efforts to publicize products, deepen Tianjin market, spread agents in North China, fully support and assist them to build a perfect team, upgrade their professional skills, and help agents tackle the problem of self-assembly retail channels and increase their market share.

Editor's Note: There will always be tenacity in the ordinary, which will move people's hearts and urge them to move forward. From the interview with Mr. Li of Tianjin Branch, we learned about his avant-garde ideas and pursuit of ceramic tile industry. In Li, we can see his strong feelings and trust in the brand, and the firm belief and ambition. It is believed that Sublimation Tianjin Branch, under the leadership of General Manager Li, will be more dazzling in the future development!