Upgrade plan, interview with star figures | Liu Feng: There is a goal in my heart and a direction in the future!

time：2020-07-15 hit count：877Times

Haiyan fights the sky because of wind and rain, the reef is indestructible because of the waves, and Populus euphratica grows greener because of the intense heat. Behind every success is the watering of sweat. Mr. Liu, a distributor in Jiangsu, has been settling in the ceramic industry for many years, and still maintains a modest and upward heart. In Kan Kan's talk, he does not lose his calm personality. In a few words, he reveals the cleverness and thoughtfulness of businessmen, which is the first impression given by Liu Feng, the protagonist of this interview.

"Interview with Stars | Liu Feng"

Xiaobian: There are many brands in the ceramic industry. What is the reason why you finally made up your mind to choose sublimation ceramic brands?

Mr. Liu: My business channels may be different from those of traditional dealers. I have channels and personal resources in stone and engineering. It is fate to choose sublimation. In 2015, I came into contact with sublimation by chance, and started several pleasant cooperation with sublimation. Later, I got in touch with the head office several times, and finally made me make up my mind to choose sublimation.

Outstanding progress award

Chairman of Suzhou Shenghua Hu (fourth from right)

Xiaobian: In the first half of this year, all walks of life were affected by the epidemic. What was the overall situation of the store?

General Manager Liu: Generally speaking, the market in the first half of the year was somewhat affected. Our business channels were different from those of other traditional distributors. Therefore, the market environment in the first half of the year had little impact on us, but it increased compared with last year.

Xiaobian: It is understood that Mr. Liu has a lot of experience in the operation of self-assembly and tooling channels. Can you share your experience with us?

Mr. Liu: Our current operating channels are self-assembly+tooling+retail, which is different from traditional dealers. Our position is not only a sublimated dealer, but a factory service provider. At present, we cooperate with Red Ant, Golden Mantis, Greentown Decoration Company, as well as chain self-assembly companies such as Zhizaojia and Meizhuwang.

As mentioned earlier, I own stone and engineering channels. I know very well what services the partners need us to provide, including design, product technology, construction, etc. We can fully meet the needs of the partners. There are many brands in the ceramic industry. We can compare various aspects, integrate detailed reference data, and put ourselves in the other side's shoes. This is what distinguishes us from the traditional dealer operation mode.

Xiaobian: At present, what products are popular in the terminal, and how do you promote the products in normal times?

General Manager Liu: In recent years, modern luxury style and elements are getting more and more people's favor. Therefore, as far as current terminals are concerned, white and gray products are relatively popular, such as sublimated 800×800 glazed bricks and all-in-one marble tiles.

About product promotion: We are different from the traditional distributor channel positioning. We are multi-channel operators. We have done conventional light box advertisements and KT versions in stores, but we mainly promote them through design institutes and design companies.

Xiaobian: Mr. Liu, what did you do in team management? Can you share it with us?

Chief Liu: To be honest, different people have different management modes. For team management, we still insist on people-oriented and service-centered. Of course, we will also have a corresponding assessment mechanism. The team atmosphere is still good. We have weekly meetings and monthly meetings, and the store also organizes symposiums regularly, so that the store staff can constantly summarize and make progress while understanding the market trends.

Xiaobian: This year, the big rock slab began to "fire". What is your current plan for the rock slab, Mr. Liu?

General Manager Liu: The rock plate products are just like new things in the terminal, which everyone is looking forward to, and the market reflects well. At present, I also want to know about sublimated rock slabs from my customers. I have prepared the exhibition area in the store. When the new rock slabs at the headquarters are listed, we can sample them directly. Personally, I am looking forward to the listing of new rock slabs.

Xiaobian: What representative projects have been done at present, can you give us some examples to talk about?

Mr. Liu: At present, some representative projects have been done: Greentown Jiangnan Lane, Greentown Taoli Chunfeng, Rongchuang Guanlan Mansion, Suzhou Wenxing Mansion, Suzhou Herun Royal Mansion, Wuxi Senna Manor, Kunshan Dream World, Shenyang Taoyuan Mansion, Rongrun Qilin Mansion, Guangde Gudewei Technology, Jiangnan Lane Nursing Home and other real estate projects.

Xiaobian: What impressed you the most when you operated sublimation ceramics up to now?

General Manager Liu: I was exposed to sublimation by coincidence for 15 years, and I made up my mind to choose sublimation for 17 years. I think my original choice was correct. After several years of cooperation with Sublimation, Sublimation has deeply touched me both in terms of the strength of the factory and the corporate culture. When we encounter difficulties in the course of operation, the leaders of the headquarters always give us timely, enthusiastic and sincere support and help to tide over the difficulties together, which also makes me more confident to make Sublimation Ceramics brand bigger and stronger in the local area, which makes me very impressed.

Editor's Note: We often say that there is no struggle and no youth. With his own hard work and diligence, Mr. Liu has created a world of his own, and we firmly believe that we will do better in the future. General Liu's sharing has given us a lot of feelings and thoughts: success is always reserved for those who work hard to forge ahead; Brave and resourceful, Do not forget your initiative mind. Anything is possible as long as you don't give up.