Upgrade plan, exclusive interview with star figures | Wu Yumiao: See how the second generation of Tao will take you through the wind and waves at the terminal!

time：2020-07-22 hit count：1064Times

If the older generation of manufacturing entrepreneurs represent the past and present of "manufacturing industry", then the new generation of manufacturing entrepreneurs represent the future of "manufacturing industry". They have very different ideas about traditional manufacturing from their parents. In collision and conflict, they try boldly, innovate boldly, compromise or change. Use your own actions to temper yourself and grow step by step. He is one of the representatives-Wu Yumiao, general manager of Shenghua Jinjiang Store.

"Interview with Stars | Wu Yumiao"

S H E N G  H U A

Xiaobian: What kind of opportunity did you choose sublimated ceramics among many ceramic brands?

Mr. Wu: My father has been acting for sublimation ceramics for 15 years, and I have been managing sublimation for 5 years. Actually, in the early days, my father chose to act as agent for sublimation, which can be said to be fate. At that time, he had a very good friend who worked as a stone channel. He first acted as agent for sublimation, and then wanted to operate the stone channel full-time, so he transferred the agent right of sublimated storefront to us for operation, so there was a deep friendship between us and sublimation.

Xiaobian: In the first half of this year, all walks of life were affected by the epidemic. What was the overall situation of the store?

General Manager Wu: In the first half of this year, the market was generally affected. After the early epidemic, the retaliatory consumption of the whole market was quite good during this period, but it was flat after May and June. However, in the face of the market economy depression, we have not slackened. Everyone is still actively exploring the market and serving customers well. I believe that there will always be gains if we pay!

Xiaobian: In order to improve the performance and sales volume to a greater extent, what strategies do you take to lay out the local market, promote the brand better and expand the market share?

Mr. Wu: It can be said that the traditional business model has developed to a bottleneck. If we still copy the business model 10 years ago, it will not work. Therefore, I began to change my style of play, develop in the channel, continuously integrate existing resources and explore the market, including our cooperation with self-assembled companies to continuously expand market share in the local area.

Xiaobian: Mr. Wu, what are the main existing channels? In terms of team operation, how do you usually manage it?

General Manager Wu: Our main channel now is distribution+retail+self-assembly. My father is in charge of distribution, and I mainly focus on home improvement channel and retail. At ordinary times, everyone should perform their duties and do their job well. We will hold symposiums at the store from time to time, share and communicate, and make continuous improvement and progress.

十大优秀经销商

晋江升华专卖店总经理吴总（右二）

Xiaobian: At present, what products are popular in the terminal, and how do you promote the products in normal times?

Mr. Wu: 400×800 medium plates and 600×1200 large plates are popular now. Now, the products with 600×1200 specifications are gradually replacing the products with 800×800 specifications, and everyone is slowly accepting large-sized ceramic tiles. On the whole, the products of dark gray are popular, and the high-grade gray can be said to be very fashionable, which is also in line with the modern luxury style.

In product promotion, the customers who enter the store first, our shopping guide will transmit our brand value to the customers, let the customers affirm the brand and generate certain trust first, then make recommendations to the customers according to their needs, and guide the customers more. Including our circle of friends propaganda, outdoor advertisements and luminous characters, we also operate vibrato.

Xiaobian: What is the response of rock slab in the terminal market?

General Manager Wu: I have also learned about this new product locally, and it is still very good. At present, some stone manufacturers, self-assembly companies and bathroom companies will use it more, and the tonality of rock plate is also very suitable for the current fashion and luxury style, which is quite good and expected.

SHENGHUA

— 岩板·石代 —

Xiaobian: What representative projects have been done at present, can you give us some examples to talk about?

Mr. Wu: We have long-term strategic cooperation with sports brand Jordan, including office buildings, staff quarters, Wanda big players, Qingchuangcheng International Network Approval Center, Phase I and Phase II of Shuiyun Fengjing in Lefeng Town, Nan 'an City, Xiamen Jordan Commercial Site, Fuqing Branch affiliated to Beijing Normal University, etc. The brand influence is constantly expanding in the local area, and I believe it will get better and better in the future!

Xiao Bian: Mr. Wu, how do you plan the development direction of Jinjiang Sublimation Ceramics in the second half of the year?

Mr. Wu: We can't rely solely on one sales channel to operate ceramic tiles. We must operate through multiple channels, and develop distribution, engineering, home improvement and complete installation. At present, I think the home improvement channel is the first thing I need to upgrade. Now this one is relatively weak, and it is necessary to continue to make the project channel bigger and stronger, integrate existing resources and fully grasp the network resources at hand, and strive to broaden the channels and expand the market share in the local area.

Editor's Note: As the "second generation of Tao" in the dealer group, Mr. Wu not only inherits his father's generation, but also has his own maverick. For him, choosing a brand means choosing a platform. He not only hopes that the sublimation platform he chooses will grow into a towering tree, but also expects himself to be the "thick branch and strong leaf" on this big tree. We firmly believe that under the leadership of General Manager Wu, Jinjiang Sublimation Ceramics will get better and better!