Upgrade Plan, Interview with Stars | Zhu Xudong, General Manager of Nantong Branch: Time casts a classic, ingenuity makes a model!

time：2020-07-29 hit count：963Times

Foreword: Ingenuity, using time to achieve quality products; Innovation, leading development with breakthrough, must have craftsman spirit. He insists on "honesty-oriented"; He insisted on making the service better; He is Zhu Zong, the general manager of Shenghua Nantong Branch.

"Interview with Stars | Zhu Xudong"

S H E N G  H U A

Xiaobian: You have entered the ceramic industry for several years. What is the reason that finally made you decide to choose sublimated ceramics?

Mr. Zhu: It has been 20 years since I entered the ceramic industry in 2000. During this period, I also made many brands. I chose sublimated ceramics because the quality of sublimated ceramics products has always been stable and reliable for many years. When other brands blindly invest and expand, Sublimation Ceramics works quietly, constantly develops and upgrades production equipment, and the product quality is obvious to all. This pragmatic spirit of enterprise has made me persist in working hand in hand to sublimate ceramics until today.

Top ten excellent distributors

Zhu Zong of Nantong Branch (fifth from right)

Outstanding Store Award

Zhu Zong of Nantong Branch (fourth from right)

Best team award

Zhu Zong of Nantong Branch (third from left)

Xiaobian: In the first half of this year, all walks of life received the impact of the epidemic. What is the overall situation of Nantong Branch? Can you talk to us about the development plan in the second half of the year?

Mr. Zhu: In the first half of this year, the sales of Nantong Branch increased by 15% year-on-year. The epidemic mainly affected February and March. Since April, we have ushered in a wave of sales peaks, and even some of the best-selling products were out of stock. Fortunately, the headquarters took advantage of its production capacity to arrange production quickly, which solved the shortage problem in a short time and did not keep customers waiting.

In the second half of the year, the branch will continue to give full play to its channel advantages and strengthen cooperation with the whole assembly company; Steadily increase distribution channels, serve customers well, and increase regional market share.

面向顾客  提升满意

Xiaobian: At present, what products are popular in the terminal, and how do you promote the products in normal times?

Mr. Zhu: At present, the 800*800 and 600*1200 series products of terminal all-in-one marble series are generally popular, especially the diversified paving methods of 600*1200 specifications, which are well received by young consumers. In addition, the 400*800 all-in-one marble middle plate is gradually sought after by consumers, and its comprehensive performance is superior to that of traditional porcelain tiles.

With regard to product promotion and publicity, firstly, the marketing strategy of Headquarters has been upgraded in recent years, and advertisements of Fuxing High-speed Railway and CCTV have been put in. Secondly, we also rely on the media, friends circle and designer channels to carry out multi-dimensional publicity on product promotion in peacetime.

Brand advertising marketing

Xiaobian: What representative projects have Nantong Branch done at present, can you give us some examples?

General Manager Zhu: At present, there are many universities in Jiangsu University, Taizhou University, Yangzhou University and other projects in Nantong New Town Community, hardcover real estate, Qimingxing Yuezi Club, Qidong People's Hospital and Qidong Atour Hotel.

Xiaobian: In your cooperation with customers, is there anything that impresses you? What do you think is the reason why customers choose you?

Mr. Zhu: I was deeply impressed by a channel customer. His usual business is very popular, and we very much hope to cooperate with him. But at first, he cooperated with many brands, and didn't consider us at all. After several visits, he agreed to give us a model, and gradually built up trust in cooperation. Now he has become our loyal partner. Customers finally choose us. Besides product quality and market reputation, Nantong Branch's operation mode and service are deeply recognized by customers.

Honesty, Business and Service First

Xiao Bian: Mr. Zhu, we understand that your branch office is in full swing. Please share with us some successful experiences and gains from your operation of Sublimation Brand?

Mr. Zhu: The operation of our branch is different from the traditional sales model. We need the simultaneous development of retail, self-assembly and agents. We also pay close attention to the pre-sale, after-sales service in the retail and self-assembly of direct-operated stores, and use practical actions to serve customers well; We are constantly adjusting the agency channels, providing more services and supporting dealers to constantly improve the store image, establish professional teams and increase market share.

Editor's Note: In General Zhu's plan, everything is meticulous and refined. We believe in the power of people, and believe that people will overcome heaven and things will be done by people. Zhu always has courage and resourcefulness, and Do not forget your initiative mind, with his advanced insight and super executive power, makes Nantong Branch show a vigorous development trend. I believe that under his leadership, there will be more gains.