Upgrade plan, interview with star figures | Yue Rutao: Ingenuity and consistency!

time：2020-08-10 hit count：795Times

This is a group of people who dare to take responsibility for the cause of ceramics and marketing reform. They are the backbone of sublimation ceramics; They are lovely and respectable people in sublimated ceramics; They interpret the ingenuity of sublimation ceramics in the past 22 years with practical actions, and he is one of the outstanding representatives-Yue Rutao, general manager of Linyi Branch, Shandong Province.

"Interview with Stars | Yue Rutao"

S H E N G  H U A

Xiaobian: There are so many brands in the ceramic industry, what is the reason why you finally made up your mind to choose the sublimation ceramic brand?

Mr. Yue: I started to represent sublimation ceramics in 2016. At that time, I wanted to find a brand and also inspected the market. Sublimation ceramics gave me a very kind feeling, and it was supported by very strong factory strength and brand strength, which also helped us a lot. At that time, manufacturers also gave me great confidence to do sublimation well, so I finally made up my mind to choose sublimation.

Excellent market construction award

Yue Zong, General Manager of Shandong Linyi Branch (third from right)

Top ten excellent distributors

Yue Zong, General Manager of Shandong Linyi Branch (sixth from right)

Xiaobian: In the first half of this year, all walks of life were affected by the epidemic. What was the overall situation of the store? What are the plans for future development?

Mr. Yue: In the first half of this year, all walks of life were affected by the epidemic, and our side was somewhat affected. Under the epidemic, no one could stay out of it. Instead of stopping moving forward, we organized everyone to move together. In March and April, we followed the pace of our headquarters and started a new marketing model, including live online marketing+community marketing, as well as our agents below, and often did some alliance activities, holiday promotions and so on.

For the future planning, the first thing I want to grasp is the specialty stores of Linyi agents, which are unified, rectified and standardized; The second is to continuously improve the team's professional knowledge, strengthen service awareness and build a professional team; Finally, in the second half of the year, we should focus on building the decoration company market, expanding the market share and gaining brand awareness in the local area.

▲  Sublimate a new image | Facade

▲  Sublimate New Image | Lobby

▲  Sublimate New Image | Lobby

Xiaobian: What are the existing business channels and how are they usually maintained?

Yue Zong: We belong to the branch company model, and now the main business channels are: agent+home improvement+engineering. In fact, different people have different business models, and we have come out step by step. We often have to run communities and businesses. Of course, there are certain network resources. With good products, service is our first priority.

Xiaobian: What products are popular in terminals at present, and how do you promote products and brands in normal times?

Yue Zong: The best-selling products are 800×800 marble tiles and 750×1500 large board.

Our side still attaches great importance to promotion, especially the following agents, which are indispensable for regular advertisements in storefronts. We also do outdoor advertisements, such as the big screen of shopping malls, the door of building materials market, the school gate, car wash shops, etc., to enhance brand exposure in all directions.

Xiaobian: What representative engineering projects have been done since the agent sublimated ceramics, can you give us some examples to talk about?

Yue Zong: At present, he has done such projects as Liyuan Thermal Power, Xuyang City Scenic Area and Lanling Development Zone People's Hospital.

Xiaobian: Please sum up the sublimation ceramics in your eyes in one sentence?

Yue Zong: To sum up the words of sublimating ceramics in my eyes in one sentence, our sublimating slogan can't be more appropriate: Living in sublimation! After choosing sublimation, my career, personal and all aspects of my life are constantly being sublimated and promoted, and I am confident that I will make the sublimation stronger and stronger in the local area!

Editor's Note: Some people compare time to a ruler and use it to measure life. Different people have different measurement values for this ruler, and so do brands. It is believed that Sublimation Ceramics Shandong Linyi Branch, under the leadership of General Manager Yue, will be more dazzling in the future development.