Upgrade plan, interview with star figures | Huang Mingzhu: Because of love, stick to it!

time：2020-09-04 hit count：846Times

Do a line and love a line! Love is the source of everything, because of love, so insist; Because of persistence, success, and every outstanding achievement must be accompanied by heartfelt love. Today, let's get to know Huang Mingzhu, the general manager of Shenyang Sublimation Store, explore her work track and share the secret of her success.

"Interview with Stars | Huang Mingzhu"

S H E N G  H U A

Xiaobian: Is the Sublimation Ceramic Brand the first Guangdong ceramic brand you came into contact with? What kind of opportunity made you choose sublimated ceramics?

Mr. Huang: Shenghua is the first Guangdong ceramic brand I came into contact with. I have been making Shandong bricks and Fujian bricks for 20 years. Later, with the development of the market, everyone is emphasizing Guangdong bricks and brand. At this time, I think it is necessary to make changes. My friend thought the sublimation brand was good, and recommended it to me. At that time, 2019 was the 20th anniversary celebration of sublimation. We took this opportunity to visit Foshan headquarters, and we felt very satisfied. The strength of the headquarters and the support from all sides gave us great confidence, so we finally chose to represent sublimation ceramics.

Xiaobian: In the first half of this year, all walks of life were affected by the epidemic. What was the overall situation of the store? What are the plans for future development?

Mr. Huang: In the first half of this year, all walks of life were affected. Basically, the construction of our northeast market was delayed by one month, which had a great impact. However, the market started to pick up in May, and it is OK at present. In March, when the market was not fully open, we followed the pace of our headquarters and participated in live online activities, so that the whole team could move first.

Mr. Huang: I have some thoughts on the future development planning. The first step is to transform first, adjust the operation mode according to the market situation in Northeast China, and make sales up; Secondly, improve the professional knowledge and skills of the storefront team and build a professional team; Furthermore, it is to build the sublimation brand image in the local area and put in advertisements; The last point is that we won a new store this year, and now the store is about to be completed. We are working hard to open up engineering channels while building up our image.

Xiaobian: At present, what products are popular in the terminal, and how do you promote the products in normal times?

Mr. Huang: The best-selling product in the northeast market is basically the 800×800 marble tiles. Consumers choose more white and gray products. The matching of these two colors is also versatile and will not be outdated.

Mr. Huang: We have three storefronts, each of which is equipped with a shopping guide, and all of them are old employees who have worked hard with me for more than ten years. When customers enter the store, our shopping guide will guide and introduce them. In addition, I will make advertising pictures in a prominent position in the local building materials market to deepen consumers' impression of sublimation.

Xiaobian: How to maintain the business channels?

Mr. Huang: Now it is basically retail+distribution, and we have been learning and making progress in store management. Before my agent was sublimated, I worked hard in ceramic industry for more than 20 years, and also accumulated a lot of dealer contacts. Many channels also have their own resources to recommend, and our products are cost-effective, so customers will come to us actively.

Xiaobian: Please sum up the sublimation ceramics in your eyes in one sentence?

Chief Huang: I'm proud of sublimation. I'm proud of sublimation! I feel honored and proud to be the agent of sublimation ceramics up to now. The leaders of the headquarters manufacturers have always been very concerned about us and helped us solve problems in time. Moreover, I like the word "sublimation" very much, which seems to give me strength virtually. I believe and firmly believe that we can make sublimation better and better in the local market!

Editor's Note: Enterprises and distributors are mutual, the trust of distributors is the vitality of enterprises, and the vitality of enterprises is also the driving force of distributors. Trust, cohesion and adherence are the firm beliefs of the market in winter. Only when both sides reach the same goal will this road go further. In the future, I believe that under the leadership of General Manager Huang, Sublimation Shenyang Store will surely ride the wind and waves, and get better and better!